Good Works: DIFFA’s Dining by Design with id810 Design Group

A growing number of vendors on Vedere are giving back to their community in big ways that are helping to make our world a better place. As a social commerce website that regroups creative communities while showcasing new talent, Vedere has launched, Good Works on Vedere, a new weekly column, spotlighting our vendors’ contributions to worthy causes. Each Thursday, go to #GoodWorks on Twitter to track how industry leaders on Vedere are making the world a better place, one charitable project at a time.

(Photography Credit: id810 Design Group)

Each spring, DIFFA organizes Dining By Design, a spectacularly glamorous culinary event, presented in conjunction with the Architectural Digest Home Design Show in New York City. Dubbed the “Cannes of Tabletop” by filmmaker John Waters, DIFFA is the largest fundraiser of the year, providing a great opportunity for designers to mix and mingle for a great cause. Starting tonight, from March 22 to March 24, guests will revel in a series of events, featuring design luminaries displaying showstopping installations.

“DIFFA has done such great things and I personally have lost close family members to AIDS, the whole cause is very close to our hearts, says Dining by Design participant Virginia Toledo of interior design group id810. ”Increasing awareness is very important to us,” continues Toledo. “The fact that this came to us—it was a great match that has happened at a great time.”

(Photography Credit: DIFFA)

DIFFA: Design Industries Foundation Fighting AIDS is a not-for-profit fundraising and grant making foundation that  is one of the largest supporters of direct care, advocacy and prevention programs. Founded in 1984, DIFFA has mobilized the immense resources of the design communities to raise over $40 million to a wide array of AIDS organizations nationwide. Supporters of DIFFA come from all fields of fine design and the visual arts, including: architecture, fashion design, interior design, photography and consumer product design.

Virginia Toledo and partner Jessica Geller of id810 Design Group, a vendor on Vedere, were invited to collaborate on a large table in promotion of Access by Design, an innovative program created by New York Design Center that offers exclusive services to designers and makes the design process accessible to consumers. The program includes 30 designers, including Evelyn Benatar and James Rixner, also vendors on Vedere.

(Photography Credit: New York Design Center)

“It’s so surreal to have been asked to participate in Dining by Design,” says Jessica Geller, who before jumping into interior design once served as a social worker helping children hospitalized  for various illnesses. For id810, participating in Dining by Design is a dream come true. “Kravet did a fabulous installation last year and we thought, ‘how can we get involved in something like this?’,” shares Toledo. “Then, this year, we received a call from New York Design Center, inviting us to collaborate on one table.”

The theme of the table installations at DIFFA: Dining by Design is ‘Guess Who’s Coming to Dinner.’ The women of id810 have collaborated on a table that will not be revealed until tonight’s opening Cocktail event at 7pm. The women have selected the chairs and place setting for just their portion of a table that’s largely a complete mystery to them. “The rest of the table is a surprise,” states Geller. The design group’s entire table will be mismatched, featuring different designs by other teams invited to collaborate. “We do know that the table itself is a very rustic wood slab,” reveals Geller.

(Photography Credit: Kravet)

Are you planning to attend Dining by Design? Tweet us @VedereOnline! And be sure to check out our DIFFA album on our Facebook page!


Leave a Reply

Your email address will not be published. Required fields are marked *


CommentLuv badge
Protected by WP Anti Spam